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Zvi Pardes

MA

Director of Marketing

Education: University of Calgary

Experience

Zvi Andrews Pardes has spent his career at the intersection of healthcare and human connection—helping families find the specialized clinical care they need when they need it most. As Director of Marketing at Muir Wood Teen Treatment, he brings that same commitment to every family who reaches out, ensuring that from the very first search to the first phone call, the path to getting a teen the right help is as clear, trustworthy, and welcoming as possible.

With a background spanning ophthalmology, medical devices, and behavioral health, Zvi has developed a deep appreciation for what it means to market services where the stakes are genuinely high—where a family’s experience of a website, an ad, or a piece of content can be the difference between reaching out and giving up. He is drawn to organizations that lead with clinical excellence and compassion, and Muir Wood’s whole-person, family-centered approach to adolescent care is precisely the kind of mission he is committed to serving.

In his role, Zvi works behind the scenes to make sure Muir Wood’s reputation for exceptional care is reflected at every digital touchpoint—from how the organization appears in search results to how families experience the website when they’re researching options at what is often the most stressful moment of their lives. His work helps ensure that the referring professionals, educators, and parents who need to find Muir Wood can do so easily, and that what they find instills genuine confidence in the quality of care their teens will receive.

Education

Zvi holds a Master of Arts degree from the University of Calgary and is based in Berkeley, California.

Role at Muir Wood

In this role, Zvi leads all aspects of marketing strategy and execution—with a focus on sustainable growth, operational scale, and brand integrity. He oversees our digital presence and SEO performance, manages paid media, and develops content that builds trust with the parents, clinicians, educators, and referring professionals who are evaluating us for the teens they care about.

A significant part of his work lives in the infrastructure: architecting and managing our marketing automation ecosystem across HubSpot and Salesforce to ensure that every lead, inquiry, and referral relationship is nurtured with the right message at the right time. Zvi works closely with our admissions and outreach teams to align marketing strategy with on-the-ground relationship-building—bridging the gap between digital reach and human connection.

Zvi is equally focused on brand reputation management—ensuring that what families and professionals find when they research Muir Wood reflects the genuine excellence of our clinical care. From Google presence and review profiles to campaign messaging and thought leadership, Zvi works to ensure our online reputation matches the outcomes we deliver in treatment.

Personal Interests

Zvi is passionate about philosophy, history, and, of course, marketing. Zvi is also an avid mountain biker who finds clarity and perspective on the trails—values he brings back to everything he does professionally.

About Muir Wood Teen Treatment

Muir Wood is a leader in adolescent mental and behavioral health that offers both outpatient and residential treatment programs in the state of California. Our programs are guided by clinical teams that specialize in co-occurring mental health and substance use disorders. We believe that treating the whole person—both their behavioral health and underlying mental state—leads to better outcomes for life-long healing. Meet our staff of therapists and psychiatrists for teens.

Learn more about what we treat and explore our treatment programs for teen boys and teen girls.